79 million U.S. households are now buying plant-based products

Animal agriculture is one of the most environmentally damaging industries on our planet — not to mention unfathomably cruel.

And though there are times when I wonder if we as a society will ever move beyond eating animals, I was heartened to see this recent announcement from the Plant Based Foods Association.

They report that 62% of US households are now buying plant-based products. Translated into dollars, this industry has nearly doubled in size over the past four years — to more than seven billion dollars.

You can read lots more statistics here.

The world is changing, gradually.

Or perhaps it’s changing a bit more quickly than that.

As writers, even if you’re not vegan, it’s important to keep in mind that a growing number of your readers are — or are at least headed in that direction. How will this be reflected in your writing? Will you make the usual assumptions that every Thanksgiving dinner only consists of turkey, or will you craft characters who demand fewer animals and more plants? Because this is a growing reality today. It’s also worth considering how you want your writing to be viewed by readers in years to come.

I’m reminded of a famous line from The Sun Also Rises by Ernest Hemingway:

“How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually, then suddenly.”

How did the world go vegan? Gradually, then suddenly.

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